CapitaLand, Shopee launch IMM virtual mall

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It’s the first-ever virtual mall on Shopee’s platform.

Local real estate giant CapitaLand and Sea-headquartered Shopee has revealed the IMM virtual mall on the platform.

As Shopee’s first-ever virtual mall, IMM would help local retailers make the jump towards digitalisation.

Backed by CapitaLand, IMM is Singapore’s biggest outlet mall with over 220 outlet and retail stores.

“The IMM virtual mall on Shopee recreates IMM’s iconic outlet shopping experience online with a standalone landing page, enabling shoppers to buy authentic merchandise at attractive prices,” a statement by CapitaLand read.

The initiative was an outcome of the Emerging Stronger Taskforce’s (EST) Alliance for Action on Facilitating Smart Commerce, the statement added.

The launch at IMM was graced by EST co-chairs Desmond Lee, minister for national development and minister-in-charge of social services integration, and Tan Chong Meng, CEO of PSA International.