FOOD & BEVERAGE | Staff Reporter, Singapore

OrderEZ's way to end-to-end management

How this F&B management platform startup is helping businesses to save time, and sell more.

Fed up with the complexity of management solutions available at that time, OrdezEZ founders Andrew Creswick and Jeffrey Meese took it upon themselves to find an easier way to deal with the arduous tasks of manual processes, finance tracking and inventory management within the food and beverage industry.

Talking with Singapore Business Review, the two said they saw a lack of transparency and real-time insights in the industry. Businesses have to purchase several different software packages to manage different sales and order processes. The founders knew these problems all too-well with their combined 20 years experience in the restaurants business .

“We faced many of these pain points first-hand. But when searching for digital solutions, we found that most were either too complex, too expensive, or didn’t holistically address the F&B sector’s needs,” Creswick said.

“Together, we decided to create our own platform and were almost instantly recognised for how efficient, yet simple and scalable our technology infrastructure was. That’s when we knew we had something valuable that could solve long-standing issues in the industry without breaking the bank, leading us to found OrderEZ,” added Meese.

OrderEZ is an end-to-end business management platform for F&B suppliers and venues that uses real-time data and seamless platform integrations to help those businesses digitise supply chain processes, centralise business management, and generate more revenue.

At first they had a hard time to convince key stakeholders that their solution was worth the effort. According to Creswick, the F&B sector is notoriously hesitant to adopt technology-driven tools, let alone whole systems.

“While it was difficult at first to convince key stakeholders our solution was worth the effort, this changed when we introduced our sales enablement tools. With our solution effectively moving from one that saved time to one that helped them sell more, it wasn’t long before we had the attention of major players in the industry,” Creswick said.

Using OrderEZ, companies need only to pay a monthly subscription fee, starting at $199 for suppliers and $99 for venues.

Companies subscribed to OrderEZ's platform will be able to help their businesses from sales management to order fulfillment and accounting, all on one centralised platform. OrderEZ also lets businesses open accounts, record sales activities and track deal pipelines with real-time and cumulative insights that salespersons can use to pitch with authority and improve relationships with both clients and brand owners.

The startup currently has a combined funding of $500k, and is working to develop its enterprise and expanding its sales enablement tools and offer them as an integration to traditional ERP software. This would allowbusinesses to opt in and subscribe to different functionalities, based on their individual needs and spending budget.

Meese said F&B businesses compete over thin margins and are often limited by lean teams, time, and budget to invest in complex products.

“As the F&B industry warms up to incorporating digital tools into business management processes, we believe demand for platforms like ours that are centralised, simple and affordable, will continue to rise,” he said. “Unlike many competitors, our platform is built for the F&B industry by F&B experts and we plan to continue enhancing our platform’s capabilities, particularly in the area of sales enablement, to cater to the ever changing needs of the industry.”

They hoped to one day make OrdezEZ be a trusted partner in the industry in the next five years through their growth phases and providing the solutions F&B companies need at every step.

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