Venture firm M Venture Partners and Hustle Fund participated in the funding round.
Singapore-based fintech-for-media startup Few¢ents has raised $2.13m (US$1.6m) in a seed funding.
This round saw participation from venture capital funds M Venture Partners and Hustle Fund, in addition to angel investors such as Koh Boon Hwee, former chairman of DBS Bank, Kenneth Bishop, former managing director of Southeast Asia at Facebook), amongst others.
Few¢ents helps digital publishers unbundle and monetize premium content, including articles, video and podcasts, via a pay-per-content service that sits on the sites of individual publishers. It accepts 50 currencies from around the world, allowing publishers to monetize their global audience reach. Rich data insights also help publishers optimize price and invest in stories that resonate most with their audience.
Few¢ents founders Abhishek Dadoo and Dushyant Khare bring extensive leadership experience in adtech and digital publishing. Abhishek is a second-time entrepreneur having previously co-founded online-to-offline attribution platform Shoffr, which was acquired by Affle that subsequently went public in 2019. He previously served in senior roles in firms such as DHL, Ericsson and PwC.
The startup plans to use its new funds to enhance the company’s proprietary pay-per-content solution and expand its business footprint globally.