CO-WRITTEN / PARTNER | editor, Singapore

Nominations are now open for the Asian Experience Awards 2021

Deadline for submission of entries is on 13 August 2021.

Customers and employees are the core of every brand and business. They are the lifeline to a company's longevity and success, which makes creating positive experiences important in building their trust and maintaining their loyalty.

Creating such an experience is both an art and a science. It requires coherence to create a profound strategy that works, but also utilises intuition and creativity to work through the finer points of the spectrum. Merging both requires an exceptional balancing skill that’s considered an achievement in and of itself.

As a way to recognise the ingenious initiatives of creative companies delivering meaningful brand experiences to their stakeholders, the first-ever Asian Experience Awards is now opening its nominations to enterprises in all industries in Asia that recently launched a unique, standout, or innovative experience initiative for clients, potential customers, or employees.

The award is not only a recognition from judges and industry peers, but also serves as a seal of excellence for the outstanding work and efforts put into ensuring memorable and meaningful brand encounters for today’s consumers.

Categories include:

  • Brand Experience of the Year
  • Customer Experience of the Year
  • Digital Experience of the Year
  • Distribution Experience of the Year
  • Employee Experience of the Year
  • Partner Experience of the Year
  • Product Experience of the Year
  • Service Experience of the Year
  • User Experience of the Year

Nomination is free of charge, and the deadline for submission of entries is on 13 August 2021.

For more information, please contact Jane Patiag at or call +65 3158 1386. To know more about the awards programme, click here.

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